It's Showtime (formerly known as Showtime) is a Philippine noontime musical variety show broadcast on ABS-CBN. The show is also broadcast worldwide through The Filipino Channel. The show premiered on October 24, 2009 as a morning talent show for over four regular seasons and various special editions. On January 28, 2012, the show aired its final episode with its two-year competition format and ended with an impartial farewell. On January 30, the program revealed a teaser showing its reincarnated look as a reformatted noontime show now entitled It's Showtime, which premiered on February 6, 2012. The show simulcasted on Studio 23 (now ABS-CBN Sports and Action) during its relaunch week. It aired live daily on CgeTV's website. On October 24, 2009, Showtime premiered as a morning program, airing before the network's noontime shows, which served as the replacement of Pilipinas, Game KNB? (after its successful 8-year run). The original cast consisted of Vhong Navarro, Anne Curtis, Kim Atienza, Jugs Jugueta and Teddy Corpuz, and Vice Ganda as the permanent judge. During the third season, the show added previously evicted judges – Billy Crawford and Karylle as hosts.

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